Lincoln News | 2013 Lincoln MKZ | Used Lincoln Guelph
The 2013 Lincoln MKZ is a highly anticipated car for 2013, and is especially anticipated by Ford-Lincoln CEOs who are looking to this car for a boost in sales. Last year the brand’s sales dropped 4%, and in the first month of 2013 it dropped 18% compared to the same month last year. With the first month already behind us, and two weeks into February now, almost no dealerships in the USA or Canada have received any new MKZs. The company has determined that it doesn’t have enough inspectors to keep up with assembly speed, so they are sending vehicles 3,600km North to Flat Rock, Michigan, where the additional vehicle inspectors will be on hand to examine all the cars before they are sent to dealerships. The inspectors at the Hermosillo, Mexico assembly plant reportedly cannot keep up with the production output, so the company is trusting the employees at the Flat Rock, MI plant to cover in the meantime.
The Lincoln brand ran two 30-second superbowl commercials in the USA to promote it’s new lineup of vehicles in an effort to boost sales, which fell 4% in 2012. In January of 2013 sales fell 18% compared to the same month a year earlier.
The carmaker must hurry to avoid any more delays, as they have already lost a month and a half worth of test-drives and potential buyers. The company has realized that sales were down last year and they are making efforts to rebrand themselves, however they clearly have flaws within the assembly process that is delaying the arrival of the new vehicles to customers.
Ford has made statements that some vehicles are already on rail cars headed towards regional dealerships. The vice president of US marketing, sales, and service made a statement that the company will send the next batch of cars via trucks instead of rail to speed up delivery that much more. Although this may speed things up, it will likely cost the company more many for transportation, eating into the profits that much more.